SOVEREIGN Hill, Australia’s favourite outdoor museum, is continuing to strengthen its ties with the international community by announcing the winner of its annual fashion design competition at a gala event in Beijing on January 14th.
Running for the third year, Sovereign Hill challenged fashion students around the globe to push their creativity and skills by designing garments reminiscent of the 1850s.For the first time, Sovereign Hill has seen entries from outside China, expanding its global presence. Late last year, university fashion design students from China (over 28 cities of 22 provinces), Hong Kong, Taiwan, Italy and the United Kingdom submitted their designs, and the winner Ms. ZHai Jianli from Leizhou, China, was selected last night from a pool of ten finalists for her elaborate design. She also won the People’s Choice Award, with over 40,000 people voting for this award. Featuring gold applique with navy and white detailing, the design called ‘Blue Noble’ was selected for its creativity, wow factor, and authenticity to the gold rush era.
“We were amazed at the level of creativity shown by the students and the painstaking level of research that they’ve done to ensure that their designs are authentic to the 1850s goldrush,” says Sovereign Hill’s International Sales and Marketing Manager, Jessica Xue.
“The winning design was expected to be of the highest calibre and true to the style of a costume worn during the 1850s. We congratulate Ms Jianli, whose design was truly one that you would have seen parading the goldfields during the gold rush.
Ten finalists were selected and asked to produce actual garments based on their designs. The finalist’s garments were then presented at the gala dinner, attended by major travel industry partners and media, with the winner announced during the evening. The second winner, Ms Lin Jie and the third prize winner Ms. Hou Mengxi, were also awarded.
Originally the fashion competition was launched to engage fashion design students in China to think internationally, historically and creatively, and to strengthen Sovereign Hill’s ties further with the Chinese community.
“Students in China, and indeed other parts of the world, are the next wave of travellers. They’re interested in learning about western culture, and our fashion design competition provides a platform to those Chinese students who might never have heard of Victoria. It sparks an interest in our country, and a desire to visit or study here in the future.” “It also provides a fantastic launch pad for a career in fashion – who knows, we might see our winner showcasing their wares on international catwalks in years to come!”